About us

From the designer's hands
to your wardrobe

New Cheeg is the modern evolution of a legacy built on precision, passion, and the perfect fit — crafted in Morocco, styled for the world.

A tribute to heritage

The name New Cheeg is a play on the name Chiguer — a bridge between a mastery of traditional craftsmanship and the needs of the modern man. Every pair of trousers carries that lineage in its stitching.

Proudly Moroccan. Internationally styled.

We believe quality shouldn't have to be imported. Every New Cheeg trouser is designed by Abderrahym and manufactured in his own Moroccan factory — using premium imported fabrics that compete on a global stage. By owning the entire process from design to final stitch, we offer you international-grade tailoring at a price that makes sense.

For every version of you

Whether you need the sharp, disciplined silhouette of a classy fit for the boardroom or the relaxed versatility of our chinos for the weekend — New Cheeg is designed for the man who values both style and substance.